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Saturday, February 15, 2014

READYSTEADYSEO: Top video of year 2013

PSY: Gangnam Style


"Gangnam Style" is a Korean neologism that refers to a lifestyle associated with the Gangnam District of Seoul, where people are trendy, hip and exude a certain supposed "class". The term was listed in Time's weekly vocabulary list as a manner associated with lavish lifestyles in Seoul's Gangnam district. Psy likened the Gangnam District to Beverly Hills, California, and said in an interview that he intended in a twisted sense of humour by claiming himself to be "Gangnam Style" when everything about the song, dance, looks, and the music video is far from being such a high class.
People who are actually from Gangnam never proclaim that they are—it's only the posers and wannabes that put on these airs and say that they are "Gangnam Style"—so this song is actually poking fun at those kinds of people who are trying very hard to be something that they're not.
The song talks about "the perfect girlfriend who knows when to be refined and when to get wild". The song's refrain "오빤 강남 스타일 (Oppan Gangnam style)" has been translated as "Big brother is Gangnam style", with Psy referring to himself. During an interview with The New York Times, Psy revealed that the Korean fans have huge expectations about his dancing, so he felt a lot of pressure. In order to keep up with expectations, he studied hard to find something new and stayed up late for about 30 nights to come up with the "Gangnam Style" dance. Along the way, he had tested various "cheesy" animal-inspired dance moves with his choreographer, including panda and kangaroo moves, before settling for the horse trot, which involves pretending to ride a horse, alternately holding the reins and spinning a lasso, and moving into a legs-shuffling side gallop.
During an interview with Reuters, Psy claimed that "Gangnam Style" was originally produced only for local K-pop fans. On July 11, Psy and his music label YG Entertainment started releasing several promotional teasers for "Gangnam Style" to their subscribers on YouTube. On July 15, 2012, the full music video of "Gangnam Style" was uploaded onto YouTube and was immediately a sensation, receiving about 500,000 views on its first day. However, in Germany, an ongoing dispute between YouTube and the GEMA (the country's performance rights organization) regarding copyright issues has led to thousands of music videos including "Gangnam Style" being blocked in the country.


Source: Wikipedia

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